POPIA Disclaimer & Privacy Policy

POPIA Disclaimer

African Safari Consultants LLC ("African Safari Consultants", "ASC", "we", "us" or "our") is committed to protecting your privacy and ensuring the confidentiality of your personal information in accordance with the Protection of Personal Information Act (POPIA), 4 of 2013, and other applicable data protection legislation.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.africansafariconsultants.com, submit an enquiry, communicate with us or make use of our safari planning and travel consultancy services.

By using this website or submitting your personal information, you acknowledge that you have read this policy. Where consent is required by law, we will obtain it separately.

Privacy Policy

1. Introduction

African Safari Consultants LLC respects your privacy and is committed to protecting the personal information of our website visitors, prospective clients and existing customers.

This policy outlines how we collect, process, store and share personal information when you interact with our website, submit an enquiry or use our services.

2. Information We Collect

We may collect the following types of personal information:

Contact Information: Your name, surname, email address, telephone number, country of residence and any other contact details you provide through our website or other communication channels.

Travel-Related Information: Information relevant to planning your safari or holiday, including preferred destinations, travel dates, number of travellers, accommodation preferences, budget and other itinerary requirements.

Additional Information: Where necessary to arrange travel, we may collect information relating to dietary requirements, medical conditions, disabilities or other special requirements.

Website and Marketing Data: Information collected through cookies, Google Analytics, Google Tag Manager, Meta Pixel and similar technologies. This may include IP addresses, browser type, device information, pages visited, browsing behaviour and interactions with our website.

Enquiry and Communication Data: Information submitted through our website forms, chatbot, email correspondence or other communications with our consultants.

3. Purpose of Collection

Your personal information is collected and used for the following purposes:

Service Delivery: To process and respond to enquiries, prepare safari itineraries, provide quotations and assist with travel planning and booking arrangements.

Customer Communication: To communicate with you regarding your enquiries, proposed itineraries, bookings and other travel-related requirements.

Marketing and Promotions: To share relevant travel news, destination information, special offers and promotional communications, where permitted by law.

Website Analytics: To understand how visitors use our website, measure website performance and improve our online experience and services.

Advertising and Remarketing: To measure the effectiveness of our advertising campaigns, understand audience engagement and deliver relevant advertisements through platforms such as Meta.

4. Consent

We process personal information in accordance with the lawful grounds for processing set out in POPIA.

Where required, we will obtain your consent before collecting or processing your personal information. In other circumstances, processing may be necessary to respond to your enquiry, fulfil a contractual obligation, comply with a legal requirement or pursue another lawful purpose.

You may withdraw your consent at any time where consent is the basis for processing, subject to any legal or contractual obligations that may require us to retain or continue processing certain information.

You may also opt out of marketing communications at any time by using the unsubscribe facility in our emails or contacting us directly.

5. Sharing of Personal Information

We do not sell, rent or trade your personal information to third parties.

However, we may share relevant personal information with trusted third parties where necessary to provide our services or operate our website. These may include:

Travel Partners and Suppliers: Safari lodges, hotels, resorts, tour operators, airlines, ground handlers and other travel service providers involved in arranging your trip.

Technology and Service Providers: Squarespace, Salesforce Marketing Cloud, Google and Meta, as well as other website, communication and technology providers that support our business operations.

Marketing and Analytics Providers: Google Analytics and Meta advertising technologies, which help us understand website usage, measure advertising performance and improve our marketing activities.

We only share personal information where reasonably necessary for the relevant purpose and take reasonable steps to ensure that appropriate safeguards are in place.

As we arrange travel internationally and use service providers in different countries, your personal information may be transferred to or accessed by recipients outside South Africa. Where this occurs, we take reasonable steps to ensure that such transfers comply with applicable data protection legislation, including POPIA requirements relating to cross-border transfers.

6. Data Security

We take reasonable technical and organisational precautions to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration.

These measures include appropriate safeguards within our systems and when sharing information with third-party service providers.

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including providing our services and meeting applicable legal and regulatory obligations.

While we take reasonable steps to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

7. Your Rights

Under POPIA, you have the right to:

- Request access to the personal information we hold about you.

- Request corrections or deletion of inaccurate, outdated or unlawfully held personal information.

- Object to the processing of your personal information in certain circumstances.

- Object to the processing of your personal information for direct marketing purposes.

- Withdraw consent where processing is based on your consent.

- Lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been processed unlawfully.

To exercise any of these rights, please contact us using the details provided below.

8. Use of Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse website traffic and support our marketing activities.

We use the following technologies:

Google Tag Manager: Used to manage and deploy tracking and measurement tags on our website.

Google Analytics: Used to collect information about website visits, visitor behaviour and interactions to help us understand website performance and improve our services.

Meta Pixel: Used to measure advertising performance, understand website interactions, build relevant advertising audiences and support remarketing activities through Meta platforms.

These technologies may collect information such as your IP address, browser type, device information, pages visited and interactions with our website. Some information may be shared with the relevant third-party providers in accordance with their privacy policies.

You can manage or disable cookies through your browser settings. Where required by applicable law, we will request your consent before activating non-essential cookies and tracking technologies.

Please note that disabling certain cookies may affect the functionality of parts of our website.

9. Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in legislation, our business practices, website functionality or data processing activities.

Any updated version will be published on this website. We recommend reviewing this policy periodically to stay informed about how we protect your personal information.

10. Contact Us

If you have questions or concerns about our privacy practices, wish to access or update your personal information, or would like to exercise your rights under POPIA, please contact us at:

African Safari Consultants LLC

Cape Town Office:
46 Main Road
Claremont 7735
Cape Town
South Africa

Telephone: +27 21 671 3090

New York Office:
214 Sullivan Street, Suite 2C
New York, NY 10012
United States

Telephone: +1 646 349 7136

Email: info@africansafaris.com

Website: www.africansafariconsultants.com